Rhino-Rack Stow It Utility Holder Recognized with a Global Media Award at the SEMA Show 2021
04 Nov 2021
04 Nov 2021
Rhino-Rack was recognized with a 2022 Global Media Award this week at the SEMA Show in Las Vegas for it's Stow It Utility Holder. Crafted as one of Rhino-Rack’s most versatile utility holders, the Australian Designed Stow It Utility Holder integrates four current products into one innovative design and provides the most secure load carrying solution for shovels, spades, paddles, axes, fishing rods and more. The additional spring-loaded quick release ratchet mechanism and key locking feature also allow you to access and secure your equipment without any fuss. The Stow It Utility Holder is compatible with the Rhino-Rack Pioneer Platforms, Vortex & Heavy-Duty Cross Bars and is a simple single-person installation.
The SEMA Global Media Awards (GMA) Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.
“Vehicle customization and personalization has been growing worldwide,” said Linda Spencer, SEMA director of international and government relations. "The GMA program taps top international media experts to weigh in on which new products are likely to succeed in their home markets. The global automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby. This passion can be found not only throughout the United States but also in countless spots around the globe including in Dubai,United Arab Emirates, Melbourne Australia and Stockholm, Sweden.”
This year’s program included about 11 judges from seven countries. Each judge carefully reviewed and evaluated nearly 2,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries.