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Pioneer Platform and Stow It receive Internationally Renowned Red Dot Award: Product Design 2021

31 Mar 2021

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Australian creators of world class roof racks and mounting systems - Rhino-Rack, are proud to announce that their ‘Pioneer™ Platform’ and ‘Stow It™' have received the Red Dot Award: Product Design 2021. The “Red Dot” is an internationally recognised and sought-after seal that is given to products that feature an outstanding design.


The Red Dot Award is broken down into three disciplines – the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. This award began in 1955 with the first annual design competition being run at an exhibition in Essen, Germany. A jury of individual specialists evaluate the entries in each of the disciplines and the award-winning designs are presented in the Red Dot Design Museums, in the online presentation and in the Red Dot Design Yearbook.

This year, Rhino-Rack entered their flagship All New Pioneer™ Platform and new accessory product - the Stow It™. Both receiving an award in the Red Dot Award: Product Design 2021. The international jury only awards this sought-after seal of quality to products that feature an outstanding design. This is a great recognition and well-earned reflection of the amazing work by the Rhino-Rack team. This auspicious award confirms the importance of having a robust Product Development Process that encapsulates the various inputs from, market research, consumer insights, patent searches, ease of assembly and many more inputs that result in the release of world class products.

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Crafted for adventurers, the Pioneer™ Platform lightweight modular design means that it has been created to withstand the harshest conditions while featuring the rugged-styling unique to the Rhino-Rack DNA. The use of high strength aluminum together with fibreglass reinforced nylon corners exhibits excellence in durability, strength and mass, as well as environmental accountability. A significant design achievement for the Pioneer™ is its ability to be infinitely adjusted and fitted to a multitude of vehicles without compromising appeal or requiring modifications. Not only does this equal a significant reduction in the use of tools and time, but the included wiring and accessory channels allow for cleaner and safer installation of accessories - making the Pioneer™ Platform the most versatile and modular platform on the market.

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The Rhino-Rack Stow It™ is a utility holder designed to provide the most secure load carrying solution for all shovels, spades, paddles, axes, fishing rods and more. The Stow It™ is compatible with Rhino-Rack’s most popular systems – the Pioneer Platforms, Vortex & Heavy Duty Cross Bars. In developing and innovating the Stow It, we have been able to successfully integrate 4 of our current products into one, offering our customers a superior product for their adventures. The spring loaded quick lock and release mechanism makes the Stow It™ one of the most easy to use lockable storage products on the market.


Rhino-Rack look forward to designing more amazing products for their loyal customers, this is just the beginning of innovation and engineering expertise.


Learn more about the Red Dot Award here: https://www.red-dot.org/pd/about

Fit your vehicle with a Pioneer: https://www.rhinorack.com/fitmyvehicle

View the The Rhino-Rack Stow It™